Toothman Ford's Transition to Fair-Market Pricing

Ask around, and you’ll hear plenty of discussion about the pros and cons of purchasing new versus preowned, and vice versa. Most buyers, these days, are discerning, thanks to readily available information via the internet and unlimited, round-the-clock access to thousands of blog posts, reviews, how-to’s and what-to-look-for’s. While a portion of our business captures the premium, pre-owned segment, used cars, trucks, SUVs and crossovers that strongly appeal to budget-conscious consumers, Toothman Ford shines just as brightly in the brand-new segment.

If you’re in hot pursuit of the “deal of the decade” on fresh, new Ford models that offer the very latest in voice-activated SYNC® technology, EcoBoost® Engines, functionality and aesthetics, then Toothman Ford is where your search ends. In comparison with pre-owned buyers, new buyers will experience innumerable advantages that really make a difference:

*Boundless possibilities of customization to make your vehicle your own
*An irreplaceable “newness factor,” which eliminates any possibility of unexplained odors, wear or tear
*A fully in-tact warranty (included in the purchase!)
*Access to innovative, state-of-the-art technology, gizmos and gadgets
*Federally-mandated upgrades to safety systems
*Higher fuel efficiency and lower emissions
*Lower financing rates
*Possibility of built-in cost savings on vehicle maintenance

What’s more, Toothman Ford’s transparent, no-haggle pricing is consistent in all aspects of our thriving business. Rest assured, that our bottom line will never be beat, whether you purchase pre-owned or have the luxury of purchasing fresh off the line.

"The word 'transparency' has become a buzz word that, in my opinion, has become extremely overused," said dealership owner, JR Toothman. "However, we have adopted a philosophy of true-market pricing, which allows the consumer to get a no-hassle fair price right out of the gate." It's my belief that in the busy world that we live in, people don't want to waste precious time with senseless negotiations when they can save time and money at the same location. We have adopted this philosophy with our used vehicles and customers have overwhelmingly approved of it, and now we're proud to bring this winning philosophy to our new vehicles, as well!"

The fact of the matter is, nobody likes to spend more than they have to, regardless of budget. If you want to pay more, that’s your business. If you want complete transparency and consistent fair-market pricing, that’s our business. There are plenty of avenues, sales events and financing options that we can leverage to get you into the new car, truck, SUV or crossover that you’ve been dreaming of. Whether you're a local customer from Grafton, Fairmont, Bridgeport, Philippi or Clarksburg, searching for "Morgantown's Preferred Ford Dealer", or you're one of our out-of-state customers from Ohio, Pennsylvania, Virginia, Kentucky and beyond looking for "Best Deals on New Fords," you'll be glad you stopped by!

JR Toothman concludes, "We are never going to be the dealer is going to show you rebates that you can't qualify for, just to show you the lowest price. It is important to us that the entire transaction is very clear and not confusing. We are excited about this transition to fair-market pricing and think that you will be too!"