Two months ago, we unveiled an idea that was brand-new to our company, to our social media networks and to our large community of friends, customers and neighbors.
The BIG IDEA was to hand-select a “Featured Vehicle of the Week” and highlight its most attractive selling points to consumers. Features such as incredible fuel efficiency, stellar AutoCheck reports, luxury elements and competitive pricing attracted the attention of customers near and far in the form of likes, comments and shares, but also, in calls, emails and dealership sales! Naturally, as with any brand-new idea or concept, a few questions began to arise. A few fans asked us questions like, “Why would a Ford Dealer want to spotlight competitors’ makes and models?” or, “Aren’t you in the Ford business, why not feature a Ford?” The short answer, of course, is that Toothman Ford isn’t in the business to simply "sell cars."
Our goal since the early days of 1967, has been to help educate and guide you in the buying cycle, so that you’re able to make an informed buying decision, with respect to your lifestyle and finances. At the end of the day, you and your family will drive off of our lot and into your future. Toothman Ford staff members know that purchasing a car, truck or SUV is not a one-size-fits-all formula. We offer a no-pressure, no-hassle, no-nonsense experience and if you ask any our customers, that’s the only way to go.
We are so proud to be a top Ford Dealer in the state of West Virginia, and we believe that the Ford name speaks for itself. According to IHS Automotive, last year, Ford was the most-searched automotive brand on Google and also had the greatest percentage of owners who returned to the market to purchase or lease another Ford vehicle. That’s a big deal, but if those facts don’t speak to your needs, what good is it for our staff to pressure you into purchasing a shiny, new Ford?
What we do better than any other dealer in Grafton, Morgantown, Fairmont, Clarksburg, Phillippi, Bridgeport, Tunnelton, Elkins and beyond, is cater to individual client needs by offering one-stop shopping to those who need it most. We understand that your time is extremely valuable, so we offer customers a wide range of brand-new vehicles as well as a host of quality pre-owned options so that buyers are able to evaluate and assess which models best-fit specific needs. We’re not limited to all-new Ford models, because every customer that walks through our doors isn’t looking for the same thing.
If it’s not a Ford you’re after, that’s okay. Fortunately, we have an entire lot peppered with a variety of high-quality, pre-owned vehicles offered at an incredible price point when you consider Kelly Blue Book (KBB), regional competitors and big-box giants. We’re proud to say that our new and pre-owned business model is something that our customers have been extremely receptive to. In January, we were named 2014 DealerRater Ford Dealer of the year, as well as a DealerRater Customer Satisfaction recipient. These consumer driven awards are two that have spoken most to our mission, and have meant the most to our staff.
Our willingness to listen to our customers has helped shape our business, and essentially has propelled our growth over the years. The success of our online business, in addition to our brick and mortar location, has given us the opportunity to expand beyond state, regional and national lines, touching more and more lives each year. As we grow, our mission will remain the same. We want to give our customers the advantage by presenting them with only the verybest in new and pre-owned, and offering benefits that competitors simply cannot match. In the end, our customers drive away happy.