How Morgantown’s New and Used Ford Dealership is Making it Happen

Posted at Tue, Jun 24, 2014 7:23 PM

While other West Virginia Ford dealerships are banking on smoke and mirror sales tactics, Toothman Ford, Morgantown’s new and used Ford dealer, has been depending on honesty since day one; in fact, “transparency” has been our “secret sauce” since we can remember-albeit, not so secret anymore.

Toothman Ford is a different kind of dealership; we’ve worked extremely hard to distinguish our dealership in all areas of business operations to be able to compete in a league of our own. We’re the Morgantown Ford Dealer that makes it happen. We proudly serve Morgantown, Fairmont, Clarksburg and surrounding areas of West Virginia better than our competitors, because we refuse to run gimmicky sales tactics. Here, what you see is what you get. Not only do we display our vehicle prices on the internet, but also on every car, truck and SUV on the lot; that way, it’s clear that we’ve got nothing to hide.

“I love the fact that consumers now have this plethora of information at their fingertips, so that an educated, informed decision can be made,” remarked JR Toothman, owner. “Transparency allows the customers to get the very best deal right up front without fear of paying too much.”

We’re certainly not in the business of pulling wool over customers’ eyes- we’ll leave that to the other guys. Toothman Ford is focused on getting customers in the right vehicle at the right price-no strings attached. It’s a tough gig, but for over 46 years, we’ve been making it happen for Morgantown and surrounding areas.

“Our profit margins are much smaller than the industry average for a vehicle sale, but we are able to compensate for it with our high volume and fast turns,”said Toothman.

We’ve learned that repeat business happens when customers feel respected, well-informed and confident in their car-buying decision. Our approach has positioned our dealership as a driving force in West Virginia, and has also allowed us to sell vehicles in 23 states and 3 countries.

We encourage you to read what our customers have to say, but please don’t take our word for it! Go online and do your homework. The best purchases happen when you feel like you’re getting the very best deal; more often than not, however, customers find that Toothman Ford is the very best deal. The bottom line, is that if you’re in the market to purchase a vehicle, without the run around, you owe it to yourself to make the short trip to Toothman Ford, strategically located near Morgantown, WV.

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