Buying Pre-owned: A Note from Our Owner, JR Toothman

Posted at Mon, Sep 15, 2014 6:09 PM

Buying a pre-owned automobile can be a stressful encounter for many people, as they find the process a little overwhelming and slightly confusing. In this day of technology and instant information, there are a multitude of variables at your disposal as a consumer and at Toothman Ford, we are aware of this and cater to this type of clientele.

We realize that time is at a premium these days, and that consumers don't want to spend weeks driving from lot to lot listening to sales pitch after sales pitch. It is my fundamental belief that if we offer ultra competitive pricing below market value and handle the transaction with respect and in a swift manner that consumers will choose to do business with us, and they will send their friends and family to do the same.

As a business owner I'm not naïve enough to think that every decision we make in regards to customer service or policy is always going to be spot on with every customer's expectations; however, I feel strongly that by myself and my management team making decisions as if we were in the customer's shoes, that we will satisfy most of these needs most of the time. For instance, our used vehicles are priced on average about 12% below our competitor's internet prices, thus allowing us to gain tremendous visibility on the internet and our own website. Where as years ago, we were confined to our general area of Fairmont, Morgantown, Clarksburg and Grafton, now we have the entire world as our marketplace. I mean that quite literally as in the past two years we have sold vehicles in 36 states and 4 countries.

What some consumers don't understand about our pricing model, is that there is not a lot of inflation built in so that we can give you an over allowance on your trade while at the same time being priced over $2000 or more LESS than our competitors. We do live in a world marketplace and my competitors are no longer just dealerships up the street but also dealers and auto distributors throughout North America. This seems daunting, but yet to us it is exciting because it expands our horizons to be able to pass our transparent pricing structure on to countless people outside our market area. The bottom line is that if you want to buy a pre-owned vehicle at below market prices, without a lot of trade games, then Toothman Ford is your outlet, not only in Grafton, Fairmont, Morgantown, WV, but anywhere where you can reach www.toothmanford.com.

-JR Toothman

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